Monday 13 April 2015

Evaluation Q.4

Tracks of Damnation Evaluation 4
Our film is a low budget and local production therefore we would be attempting to reach out to a domestic or Niche audience as our budget dictates we would be only able to reach out to a local specific audience rather than a Tent Pole/Global audience which would generally only be possible with the help of a large Conglomerate who would have the budget and the reputation to reach out to a worldwide audience.
From my choice of distributors I listed if one of them was to purchase licencing to our film it would be based upon the opinions of the distributors whether or not the film would be released to a domestic or tent pole audience.
The genre of our film would be quite specific to a target audience, as slasher films tend only to appeal to a smaller range of people unless they have popular appeal.
For this reason a Niche audience would be more suitable target for our film and it the more popular option for low budget independent films, especially one like ours with a unheard of cast and low budget.
A good place to seek advice and clarification would be the BBFC (British Board of Film Censors), a non-government organisation that was founded in 1912 and is responsible for the national classification and censorship within the UK.
Films in cinema need local authority to dictate who can see that film, however authorities often respect the judgement of the BBFC for that films certification, and for this reason it is recommended films seek the board’s classification.
After passing our film through the BBFC’s age rating structure it judges our film as certificate rating 15.

This is because the specification for a 15 film match that of our film’s content:

This helps us decide which age group our film would appeal to however there is more to consider when deciding a target audience, for example gender.
Although gruesome “slasher“ films such as ours are stereotypically meant for a male audience however to a modern film audience it would generally be based on the cast list or narrative e.g. if the film contains essence of romance.
Based on this I do not think gender is really a factor when choosing our target audience as it contains elements that would be considered gender neutral.

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